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undergraduate thesis

Bachelor of Science in Business: Marketing

The Bachelor of Science program in Business, with an emphasis in Marketing, offers candidates a thorough knowledge of marketing concepts and leads them to develop a comprehensive understanding of strategic and tactical marketing strategies. The program provides the tools by which to identify and satisfy consumer needs, once understood. Specialized skills of selling, advertising, retailing and market research are significant components of the training process. Courses engage students in the analysis of current marketing theory and practices relevant to general marketing, international marketing and sales marketing. Combined with the core courses across the major areas of business, students are prepared to gain a contextualized understanding of the place and scope of marketing within the current economy with an understanding of strategic approaches.

Program Objectives
Career Opportunities
Thesis
  • Apply critical thinking and reasoning skills to identify problems and to develop problem-solving abilities within the business context.
  • Develop potential, enabling them to face the future with confidence and determination.
  • Prepare for leadership and service within a broad spectrum of business and business-related arenas.
  • Acquire the tools specific to business processes and procedures and the capacity to understand the principal theory, significance and practical applications related thereto.
  • Develop a solid understanding of the functional components of business – economics, marketing, accounting, finance, law, management, thus enabling the graduate to assume managerial trainee and like positions, in which they will have the occasion to grow and develop further.
  • Apply theoretical knowledge to the solution of real-life (field related) problems both individually and through teamwork within the context of a variety of active learning environments.
  • Develop strong communication skills with due emphasis on the tools of effective writing.

Graduates in Administration

Graduates in Administration will be suitably prepared to assume management trainee positions in the corporate sector, in industry, in government, in other professional arenas – or, alternatively, to assume enhanced responsibilities within the context of a currently-held position. Those who so elect will be academically prepared to pursue graduate studies in business or in a wide array of related disciplines.

Improve your Career standing

UOFA students gets professional knowledge that is distinguished and renowned accepted across the world. Students of UOFA are offered handsome salary packages by reputed companies across the world

Study and Discover

Our courses give a great exposure to students to a great number of researches and latest technological advancement. Studying at UOFA encourages innovative and self-governing thinking of students and professionals.

UOFA offers

Distinctive degree programs to working adults globally. Our programs are rigorous ensure that our students are accepted and recognized globally through their academics.

UOFA faculty

Comprises some of the brightest minds in academics as well as industry. These leaders have devoted their time and expertise to the university to design a curriculum that supports the busy life styles of today's working adults.

Our intensive

Focused programs provide the opportunity for you to explore specific topics in-depth on a daily basis. We provide you the flexibility to design your own academic schedule while maintaining academic integrity.

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